Hey, My name is Ashraf, and I will discuss the GetResponse landing page review.
In this in-depth GetResponse review, I take a look at a well-known email marketing solution & down into all its key cons and pros. It is right for your business.
Let’s find out.
What is GetResponse?
GetResponse is an email marketing app that allows to:
- Create a mailing list and capture data onto it
- Automate your email marketing using “autoresponders”
- View & analyze statistics related to your email campaign open rate, clicks through and forwards, etc.
Founded in Poland in 1998, the company’s initial focus was firmly on making it simple to send e-newsletters. In recent times, however, GetResponse has shifted its emphasis considerably the product now aims to be more of an “All-in-one” e-commerce and online marketing solution, rather than a “traditional email marketing tool.
Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, webinar hosting, eCommerce features, landing pages, and automated sales funnels.
GetResponse Pricing
There are 6 pricing plans:
- GetResponse Free: This free plan lets you use a cutdown version indefinitely, so long as your list remains under 500 records in size.
- Marketing Automation: Starting at $59 per month for up to a thousand subscribers.
- Email Marketing: This starts at $19 per month and lets you send unlimited emails to up to 1,000 subscribers.
- E-commerce Marketing: Starting at $119 per month for up to 1,000 subscribers.
- Max: custom pricing
- Max2: custom pricing.
As you add more subscribers to your list, your cost grows. At the top end of the scale, you can expect to pay $699, $599, or $539 per month to use GetResponse with a list containing 100,000 subscribers on the “Marketing Automation”, “Email Marketing” and E-commerce Marketing” plans respectively.
GetResponse pricing 2023
About the “Max2” and “Max” plans, these are more “enterprise level” offerings that provide advanced features more on these in a moment. With these plans, exact pricing depends on requirements & list size if you are interested in using either of them, you’ll need to contact GetResponse to schedule a dem, and negotiate to price.
GetResponse “Max” Plans
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- The ability to host a subscriber list and import.
- A range of e-newsletter templates
- Autoresponder functionality
- A landing page builder
- Leads funnels
- A website builder tool
- Facebook & Google Ad management tools
Now, there are many differences between “Marketing Automation”, and “Email Marketing” plans, but for me, the key ones are as follows:
- Conversion funnels you get access to more automated sales funnels as you go up the ladder pricing ladder.
- For live webinars, this functionality is not available at all on the “Email Marketing” plan, and the number of webinar attendees is capped for the E-commerce Marketing”, Max, and Max2 plans at 100, 300, 500, and 1,000 respectively.
- For paid webinars, you can only charge for webinar access on an E-commerce Marketing” plan or toper.
- In team management, you can only have one user account on the “Email Marketing” plan; by contrast, you get 5 on E-commerce Marketing”, “Marketing Automation”, 10 on “Max” and 500 on “Max2”.
- Transactional emails the abandoned order recovery feature which automatically sends reminder emails to your site visitors who don’t complete an order is only available on the E-commerce Marketing” plan or toper
- Support phone support is only available on the Max2 plan,
- SMS Marketing the option to send marketing text messages is only available on the “Max” plans.
I’ll discuss these features in more depth as I progress through the review but, a quick word about GetResponse’s free forever plan.
The new ‘GetResponse Free’ plan
GetResponse has generally different from some of its key competitor’s offerings in that unlike some of them notably Mailchimp and Aweber it didn’t offer an entirely free plan.
With the recent launch of its ‘free-forever’ plan, Gerresponse Free, that situation has changed you now have the option of using the platform for free indefinitely.
Key GetResponse Features
By comparison with other email marketing tools, GetResponse comes with an unusually
large feature set even on its first-level plan.
The question is whether all this makes the product a jack of all masters and trades of none.
Let’s drill down into its features to find out.
Autoresponders
Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choice.
For example, you can set autoresponders up so that….
- Immediately after somebody signs up to your contact list, they receive a welcome message from your business
- Seven days later they received a discount offer for some of your products or services
- Three weeks later they receive an inspiration to follow you on social media.
And so on.
GetResponse’s autoresponder functionality is a key selling point so long as you are on one of its paid plans, the product provides some of the most comprehensive autoresponder functionality obtainable.
You can use GetResponse autoresponders to send either time-based or include cycles such as the example above, and action-based messages can be triggered by user information or action, for example:
- Opens
- Clicks
- Changes in contact preferences
- Subscriptions to particular lists
- Birthday
- Changes in user data
Marketing Automation tools
In addition to the basic ‘drip’ style autoresponders mentioned above, GetResponse provides more options for sequencing emails automatically.
This is called ‘Marketing Automation and is only available on the ‘Marketing Automation plan or Topher.
The feature allows you to create an automation workflow using a drag-and-drop editor you Generally set up an ‘automation flowchart’ that instruct GetResponse what to do if a user opens a particular offer, clicks an ascertain link, etc.
Some examples of GetRespons automation
GetResponse email templates
There are 178 GetResponse email templates available less than some competing email marketing solutions (notably AWeber, which offers over 500) but they are varied in nature and the designs are contemporary and easily editable.
Some examples of GetRespons templates
The email templates are grouped into a few categories focussed around core goals of educating, promoting, selling, etc. and their quality is generally toper.
There is one omission worth flagging however
-the option to set ‘global’ styles for text and headings.
As things stand, the template editor doesn’t let you define heading & paragraph styles that you can reuse throughout a message this means more manual formatting of text as you compose emails, which is a bit of a pain.
A preview function is available to see how your newsletter will appear on mobile and desktop.
Analytics
GetResponse offers a good range of analytics & reporting options.
- one-click retargeting: a way to easily identify people who didn’t engage or engage with a particular newsletter and send them an appropriate follow-up.
- ‘Email ROI’: by adding some tracking code to your post-sales page on your site, you can find out how effectively. Your email campaign is driving sales and working out your return on investment in email marketing.
- Per-user information– you can click on one of your subscribers & see where they signed up from, where, where they’re located, and which emails they’re opened in the past.
- E-newsletter performance comparison- you can simply compare the performance ofmanye e-newsletters.
Split testing
Split testing involves sending revisions of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each, and sending the ‘best’ version to the remainder of your list.
GetResponse allows you to run split tests using up to six subject headers OR content variants.
However, you can only use one more at a time during a split test- for example, you can test emails with different subject lines against each other, but both versions of the email must contain some content or vice versa.
Split testing in GetResponse
Some other email marketing tools are a bit more flexible in this regard, allowing testing using more variables or the option to mix variables during tests.
So, GetResponse could do a bit best here.
Perfect timing?
Although GetResponse’s split testing options be more comprehensive, it has a related sending feature that makes up for this quite a bit ‘Perfect Timing’ tool.
This feature automatically sends your email at the time at which it’s most likely to be opened.
Landing Page Creator
When it comes to lead generation, GetResponse offers something very useful that many of its competitors don’t have a landing page creator.
Using a landing page is usually a core part of any online advertising campaign (Google Ads, Facebook, etc.)
This is because online ads usually generate far more leads if, rather than simply directing people to easy information-packed websites, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form Getresponse landing page.
Example of a GetResponse landing page template
GetResponse lets you build a squeeze page out of the box. Significantly, you can test the conversion rate of these pages against each other inreal timee & choose the best-performing one for your ad campaigns.
Conversion Funnels
Many features that distinguish GetResponse from competing products is its ‘conversion funnels’
This is because to a degree it turns GetResponse from being an email marketing platform into something that you can use to run another e-commerce business.
The idea behind this feature is that you can do the following things without ever leaving the GetResponse environment.
- Create a product catalog
- Create and run Facebook ad campaigns
- Create landing page
- Drive users to sales pages
- Add subscribers to an autoresponder cycle
- Take payment for products
- Send abandoned cart emails if necessary
If you like, you can involve third-party platforms with GetResponse conversion funnels for example Etsy and Big Commerce can all be integrated GetResponse.
GetResponse’s website builder
The latest addition to GetResponse’s feature set is a website builder option.
The templates for the website builder are pretty good and there are a lot of them (around 126) but as things stand, the tool is a fairly basic affair, only letting you create simple and static pages.
You can create one website on the ‘Email Marketing’ plan, ‘Marketing Automation’, ‘Ecommerce Marketing,’ and ‘Max’ plans let you create five.
Using the GetResponse website builder
GetResponse Chats
In the spirit of trying to be an ‘all-in-one’ marketing solution, GetResponse has now added a ‘chat’ feature that adds live chat to your website.
This feature is available on all paid-for plans, but you can use it only on an external website.
Web push notification
A more recently-introduced GetResponse feature that is not strictly related to email marketing is web push notifications.
The web push notifications feature is fully available on the ‘Ecommerce Automation’ plans or toper.
Ease of use/interface
On the whole, GetResponse is pretty user best. This wasn’t always the case, but its interface was redesigned over the past couple of yours and it is now easy to use, with key features simply accessible.
GetResponse menu containing its core features
Customer Support
Getresponse customer support used to be amongst the most comprehensive available email marketing tools the company offered phone support alongside live chat support, email support, resources, and various online tutorials.
Sadly, the phone support has now been discontinued. Instead, you’ll have to use email support or live chat 24/7.
On the plus side, I have had extremely good experiences with GetResponse’s chat service I’ve had to wait a long to chat with has had a really robust technical knowledge of the platform.
GetResponse Review Conclusion
Overall, GetResponse represents one of the most cost-effective ways to communicate and host with an email database. It’s priced competitively in its marketplace and is also one of the most interesting email marketing products that we’ve tested, in that it’s not just about e-newsletters it also lives chat, sales funnels, push notifications, and webinars.
The landing page interface could do with an overhaul too it could be user-friendly.
I’ll sum up this GetResponse review with a rundown of the key cons and pros of using the product.
Pros and Cons GetResponse Review
Pores of using GetResponse
- There’s a totally free version of the platform available, which can be used indefinitely.
- The discounts you receive when paying upfront for two or oneyears of service are extremely generous you’ll be hard-pressed to find similar discounts from key competitors.
- So long as you are happy to use an ‘Email Marketing Plan’ GetResponse is cheaper than many of its key competitors whilst offering just as much, functionality as them.
- Its flexible approach to data segmentation makes list management really straightforward it outshines many competing products on this front.
- GetResponse’s webinar functionality is great and represents a genuine USP I haven’t come across this functionality on an easy product.
- Support is provided in a variety of languages.
- The ‘all-in-one’ approach will appeal to business owners on a budget it saves them from having to invest in multiple tools.
- No credit card details are asked for when we sign up for the GetResponse.
Cons of using GetResponse
- Though you can use the Facebook pixel with GetResponse’s landing page feature, you can’t do so in a GDPR-compliant way.
- No phone support is provided
- The website builder needs improvement to truly compete with more established solutions.
- Although the webinar feature is very useful, the recording limits aren’t terribly generous and you can only run paid-for webinars on the most expensive GetResponse plans.
- The drag & drop interfaces for creating landing pages and forms are a bit fiddly they need improvement from a user experience point of view.
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